The Brand

Hey blondies,

My name is Sara May Helfand-Pestella... but just call me Sara May. I'm just a girl who has the biggest dreams and wants to inspire you to follow yours no matter how big they are. LEVEL10 originated 8 years ago when I wanted to open my own salon that specialized in blondes and custom color. I started to brand the name of my future salon LEVEL10 and started teaching classes to inspire. I opened LEVEL10 Salon in 2020 with my dream team. Together we made it through the closures from the pandemic. This industry can be hard but if you make sure that with everything you do you do with passion, your dreams will not seam so far out of reach because the process to get there will be fun... scary but fun. Stay tuned because my story is still being written and LEVEL10 is forever evolving. Thank you guys for all of your support and love.

I couldn't do it without you. - Sara May